Editor-in-Chief, AI & Content Strategy
Elena Marchetti is the Editor-in-Chief of Digital Pulse and leads the publication's coverage of artificial intelligence in marketing. With over twelve years of experience in content strategy and marketing technology, she previously served as head of content at a Series B martech company, where she built and managed a team of thirty writers producing content across fourteen markets. Her work focuses on the practical application of AI tools in editorial workflows, the evolving relationship between machine-generated and human-crafted content, and the strategic implications of large language models for marketing teams. Elena holds a Master's degree in Computational Linguistics from the University of Edinburgh and has contributed analysis to publications including Marketing Week, The Drum, and Search Engine Journal.
She is a frequent speaker at industry conferences on the topic of responsible AI adoption in content marketing. At Digital Pulse, Elena oversees editorial standards and ensures every article meets the publication's commitment to evidence-based, practitioner-focused analysis.
