Content & Link Strategy Editor
Rachel Okonkwo is the Content & Link Strategy Editor at Digital Pulse, where she covers the evolving landscape of content marketing, link building, and editorial authority. Rachel's career in digital marketing spans nine years, during which she has developed a reputation as one of the industry's most thoughtful voices on sustainable link acquisition and content-led SEO strategy. She previously led the content strategy division at a specialist SEO agency, where she designed and executed link-building campaigns for clients in financial services, healthcare, and technology — sectors where editorial credibility and accuracy are paramount. Rachel holds a degree in Journalism from City, University of London, and her background in traditional editorial practice informs her approach to digital content strategy.
She is a strong proponent of research-driven content as the foundation of sustainable link building, arguing that the most effective link acquisition strategies are those that create genuine value for readers rather than gaming algorithmic signals. Her writing for Digital Pulse covers topics including content decay and refresh strategies, entity-based SEO, search intent mapping, and the relationship between content quality and organic visibility. Rachel also contributes to the publication's coverage of local SEO and multi-location search strategy.
